Week 1: The Future of Social Media Marketing and Emerging Trends

• Lesson 1: The Evolution of Social Media Marketing: From MySpace to TikTok and Beyond
• Lesson 2: Understanding the Digital Landscape: How Social Media Fits Into Modern Marketing
• Lesson 3: Emerging Platforms and Trends: What's Next in Social Media (e.g., BeReal, Clubhouse)
• Lesson 4: Introduction to AI and Automation in Social Media Marketing
• Lesson 5: The Power of Viral Content: Case Studies of Successful Campaigns

Week 2: Content Strategy and Planning

• Lesson 1: Understanding Your Audience: Creating Detailed Personas
• Lesson 2: Developing a Content Calendar: Planning for Maximum Engagement
• Lesson 3: Types of Content: Videos, Stories, Reels, Livestreams, and More
• Lesson 4: Tools for Content Creation: Canva, Adobe, and Beyond
• Lesson 5: Crafting Copy That Converts: Writing Engaging Social Media Posts

Week 3: Facebook Marketing and Ads

• Lesson 1: Setting Up and Optimizing a Facebook Business Page
• Lesson 2: Facebook Algorithm: Understanding Organic Reach
• Lesson 3: Introduction to Facebook Ads Manager
• Lesson 4: Creating High-Performance Facebook Ad Campaigns
• Lesson 5: Analyzing and Optimizing Facebook Ads

Week 4: Instagram Marketing and Ads

• Lesson 1: Setting Up and Optimizing an Instagram Business Account
• Lesson 2: Content Strategy for Instagram: Posts, Stories, Reels
• Lesson 3: Instagram Ads: Creating Effective Campaigns
• Lesson 4: Collaborating with Influencers on Instagram
• Lesson 5: Measuring Success on Instagram with Analytics

Week 5: YouTube Marketing and Ads

• Lesson 1: Building and Optimizing a YouTube Channel
• Lesson 2: Content Strategy for YouTube: Creating Videos That Convert
• Lesson 3: YouTube SEO: Optimizing for Discovery
• Lesson 4: YouTube Ads: Pre-Roll, Mid-Roll, and Display Ads
• Lesson 5: YouTube Analytics: Understanding Viewer Behavior

Week 6: TikTok Marketing and Ads

• Lesson 1: Setting Up and Optimizing a TikTok Business Account
• Lesson 2: Understanding TikTok's Algorithm and Trends
• Lesson 3: Content Creation for TikTok: Short-Form Video Strategies
• Lesson 4: TikTok Ads: Campaign Setup and Targeting
• Lesson 5: Measuring and Optimizing TikTok Campaigns

Week 7: Snapchat and Pinterest Marketing

• Lesson 1: Setting Up a Snapchat Business Account
• Lesson 2: Content Strategy for Snapchat: Stories and Discover
• Lesson 3: Snapchat Ads: Creating Effective Snap Ads
• Lesson 4: Pinterest for Business: Optimizing Your Profile and Pins
• Lesson 5: Creating and Analyzing Pinterest Ad Campaigns

Week 8: Reddit and Emerging Platforms Marketing

• Lesson 1: Understanding Reddit: Navigating Communities and Content Creation
• Lesson 2: Reddit Ads: Creating Promoted Posts and Targeting Audiences
• Lesson 3: Clubhouse and BeReal: Leveraging Audio and Authentic Content
• Lesson 4: Exploring Niche Platforms: Opportunities in Quora, Medium, and Others
• Lesson 5: Case Studies: Success Stories on Lesser-Known Platforms

Week 9: Email Marketing and Automation

• Lesson 1: Introduction to Email Marketing: Strategy and Best Practices
• Lesson 2: Building and Segmenting an Email List
• Lesson 3: Crafting Effective Email Campaigns: From Subject Lines to Content
• Lesson 4: Introduction to Email Automation Tools (MailChimp, ActiveCampaign)
• Lesson 5: Analyzing and Optimizing Email Campaigns

Week 10: Podcast and Audio Marketing

• Lesson 1: Introduction to Podcasting for Business
• Lesson 2: Content Strategy: Choosing Topics and Planning Episodes
• Lesson 3: Podcast Distribution and Promotion: Getting Your Podcast Heard
• Lesson 4: Monetizing Your Podcast: Ads, Sponsorships, and Affiliates
• Lesson 5: Cross-Promotion Strategies: Using Social Media to Boost Podcast Reach

Week 11: Affiliate and Influencer Marketing

• Lesson 1: Introduction to Affiliate Marketing: How to Get Started
• Lesson 2: Choosing the Right Affiliate Programs and Products
• Lesson 3: Content Creation for Affiliate Marketing: Blog Posts, Videos, and Social Media
• Lesson 4: Influencer Marketing: Finding and Collaborating with the Right Influencers
• Lesson 5: Measuring the Success of Affiliate and Influencer Campaigns

Week 12: Advanced Facebook and Instagram Ads

• Lesson 1: Retargeting Strategies for Facebook and Instagram
• Lesson 2: Custom and Lookalike Audiences: Advanced Targeting Techniques
• Lesson 3: Creative Ad Formats: Carousel, Collection, and Story Ads
• Lesson 4: A/B Testing and Optimizing Ad Performance
• Lesson 5: Scaling Ad Campaigns for Maximum ROI

Week 13: Cross-Platform Marketing Strategies

• Lesson 1: Developing a Unified Cross-Platform Strategy
• Lesson 2: Integrating Social Media with Email and Content Marketing
• Lesson 3: Using Analytics to Track Performance Across Platforms
• Lesson 4: Automation Tools for Managing Multiple Platforms
• Lesson 5: Case Studies: Successful Cross-Platform Marketing Campaigns

Week 14: Building a Portfolio and Crafting a Résumé

• Lesson 1: Creating a Strong Portfolio: Showcasing Your Work
• Lesson 2: Crafting a Résumé for Social Media Marketing Positions
• Lesson 3: Building a Personal Website and Online Presence
• Lesson 4: Networking with Industry Professionals: LinkedIn and Beyond
• Lesson 5: Presenting Yourself to Potential Employers: Cover Letters and Profiles

Week 15: Landing a Job and Salary Negotiation

• Lesson 1: How to Find and Apply for Social Media Marketing Jobs
• Lesson 2: Acing the Interview: Common Questions and Best Practices
• Lesson 3: Understanding Job Offers: Full-Time vs. Freelance Opportunities
• Lesson 4: Negotiating Your Salary: Getting the Best Deal
• Lesson 5: Case Studies: Success Stories in Job Acquisition and Negotiation

Week 16: Final Project and Career Planning

• Lesson 1: Final Project Introduction: Developing a Comprehensive Marketing Plan
• Lesson 2: Working on Your Final Project: Detailed Guidance
• Lesson 3: Presenting Your Final Project: Impressing Employers and Clients
• Lesson 4: Career Pathways in Social Media Marketing: From Entry-Level to Expert
• Lesson 5: Continuous Learning: Staying Ahead of Industry Trends